Tesla has revolutionized the automotive industry by bringing revolutionary electric cars at prices that can’t be beaten. Their strategy to fuel EV sales is simple: keep cutting prices. By cutting the price of their vehicles by up to 25%, they are making electric vehicles more accessible to the public. Not only are they lowering the upfront cost, but they are also reducing the cost of ownership by making sure that the vehicles require less maintenance and have a longer life span. This cost-cutting strategy is making Tesla the leader in the electric vehicle market, and is sure to draw even more people to Tesla's side.